Going crazy with Crazy Frog before the Axel F launch

Found this on mirror.co.uk
Wonder if this will catch on in Asia ?

MOBILE RING TONE THAT'S DRIVING MILLIONS CRAZY

By Damien Fletcher

IT could be the most annoying - and addictive - tune of all time, and it's about to top the pop charts.

Millions - especially children - have been downloading the Crazy Frog ring tone while their parents despair at the cost.

Now, to add to their misery, the infuriating tune has been released on a CD and pop gurus are already predicting that the song will go straight to Number 1...

An astonishing 11 million people in Europe have already downloaded it - and Jamster, the company selling it, has made a £10million fortune.

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The commercial for the ding-ding-didalee mobile phone tune has been aired repeatedly on ITV, C4 and C5, alongside its equally irritating background, the theme tune to the movie Beverly Hills Cop - Axel F.

In fact, the Advertising Standards Authority has been forced to set up a special website explaining how to complain about Jamster, after receiving nearly 400 complaints about how often it is being shown on prime time TV.

A statement on the website reads: "We are aware of viewer concern about the current frequency of Jamster advertising and the terrestrial channels have been informed."

ASA spokesman Matt Wilson said: "We have been getting a lot of complaints about the frequency the Crazy Frog ad is shown. People seem to find it very annoying, but how often an ad is aired is not within our remit. We can only take action against the content of ads."

Exasperated viewer Ann Lambert, 57, of Maidstone, Kent, said: "The Crazy Frog advert seems to be shown all the time. Every time I turn on my TV the annoying tune is blaring out. It is driving me crazy."