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The ubiquitous Crazy Frog and its ilk won't be dying out just yet - realtones for mobiles are only just getting going, according to new research.
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Ringtones of all varieties are expected to be worth $4.9bn this year, with almost all ringtones set to become real music by 2010.
According to Jessica Sandin, principal analyst for mobile content and applications at Informa Telecoms and Media, there's a direct link between the popularity of real music ringtones and the number of iPods flying off the shelf.
"Soon there will be more phones capable of playingmusic out there than iPods," she said. "iPods have helped in terms of consumer experience - getting them used to using and downloading music."
The recording industry's enthusiasm for mobile content will also help the market to boom - the report predicts content will be worth $35.8bn by 2010.
Crazy Frog's version of "Axel F", the theme music to the movie "Beverly Hills Cop", is the first ring tone to have reached number one.
The continued popularity of the catchy "B-ding ding dididing..." tune meant Bono's U2 had to settle for second place for their new release "City Of Blinding Lights", taken from their album "How To Dismantle An Atomic Bomb".
Funk outfit Jamiroquai was the top ten's other new entry at number eight with "Feels Just Like It Should".
Chart risers included ex-British Army officer James Blunt, who soared six places to six with "You're Beautiful", and DJ team Audio Bullys jumped three places to seven with a remix of Nancy Sinatra's "Shot You Down".
American hip-hop artist Akon's "Lonely" slipped one place to number three, cartoon band Gorillaz were down one in fourth place with "Feel Good Inc", while American R&B singer Amerie was steady at number five with "1 Thing".
American hip-hop act Black Eyed Peas fell three places to number nine with "Don't Phunk With My Heart" and "Best Of You" from American rockers Foo Fighters sank to tenth place from four.
The album charts were dominated by Coldplay's much anticipated "X & Y", which shot straight to number one on what were anticipated to be near record sales.
Retailer HMV said it expected the album, the band's first since "A Rush Of Blood To The Head" in 2002, eventually to sell as many as 15 million copies.
Via reuters
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The Axel F ringtone leapfrogged Coldplay's Speed Of Sound to hit no.1 in the singles chart - the first time a mobile phone ringtone has crossed over into mainstream music.
The single by German band Bass Bumpers mixes the ringtone with Axel F, Harold Faltermeyer's theme tune from the film Beverly Hills Cop. That tune went to No.2 in the UK 20 years ago.
Robert Swift from Jamster, the company that markets the Crazy Frog, said: "It's a very exciting time.
"It just shows how much the music industry's changing. And whether you like it or not, enough people do to make the Frog no.1.
"We didn't come along and change the music industry. It's been changing for a while and people have been in denial. And this is the sort of thing that highlights it."
He thinks the song will stay at no.1 for another week and then fade away.
But a second Crazy Frog single is out soon, along with new ringtones featuring other characters such as Brad the Brat, Sweety Chick and Nessie the Tiny Dragon.
Jamster will not give details on its earnings from the tune but it's thought to have sold 11 million across Europe, as well as 40,000 items of clothing. Other merchandise - including musical birthday cards - will hit stores soon... |
